You cannot manage what you cannot see. Reports are vital to effectively manage all of the tasks and processes within project activities.

Key Issues

• Marketing needs to report to stakeholders in order to measure their output and value to the organisation. 
• Too much unproductive time is spent preparing reports and updates for stakeholders and management.
• Reports are pieced together from multiple sources to gain some accuracy for decision making at regular intervals, the method of collation and style being unique to each individual.

Mi5 Capabilities

• Mi5 reports provide visibility of timeliness, status, performance, investment level and ROI.
• Flexibile report parameters such as timeframe, type of activity, owner or areas of marketing focus (e.g. brand, region or customer)
• Dynamic web interface where information can be sorted or drilled down for further detail and exported to various formats.
• Mi5's subscription reporting function allows reports to be distributed via email based on flexible, user defined criteria and scheduling information