Businesses often have complex operations with multiple lines of reporting and cross functional teams working across multiple projects and locations. There can be many operational issues that impede performance. The following diagram shows some of the key issues:
Mi5 is a comprehensive Marketing Management Software solution that addresses these issues.
Functionally Rich and Easy to use
Mi5 is offered as an end to end solution. There is no need to buy additional modules to support additional processes or functionality as may be the case for generic 'portal' type solutions.
Mi5's capabilities are seamlessly integrated to provide a complete tool set from day one to drive marketing efficiencies.
Within the one solution, Mi5 can improve the visibility, control and timeliness of activities and information across key areas of business planning, new product development, packaging development, insights gathering, consumer communication initiatives and many other compliance processes where greater visibility and control is required.
With the significant investment of time and money in acquiring and implementing ERP and CRM solutions, there is a compelling temptation to over extend their capabilities beyond their intended use, rather than addressing the business problems with a best of breed solution such as Mi5
Mi5 Flexibility
Processes and methodologies change as business needs change. With Mi5's flexible administration function, clients are able to add new processes and modify existing ones as business requirements evolve and business intelligence improves.
Don't know where to start in defining your marketing processes? Mi5 provides a selection of best practice processes, that can be preloaded to get you started. See Mi5 - Out of the Box Marketing Processes to learn more.